BARRIO LOGAN MAD
Content Creation
BARRIO LOGAN MAD
Content Creation
Client Background Info
In 2017, the California Arts Council launched their California Cultural Districts program. The goal of this program is to identify a small well rounded group of communities that are diverse in make-up, geography and purpose, and that represent the many possible manifestations of cultural districts present in California. One of the communities in the running for this designation was Barrio Logan. Through this two-year program, each community will receive benefits that range from Official State Certification to a $5,000 stipend per year
Challenges
Barrio Logan MAD District Manager, Marissa Cassani, spearheaded the effort to get Barrio Logan in the running for the California Cultural District Designation. For the final part of the certification process, the California Arts Council sent representatives to tour all of the neighborhoods in the running for the designation that year. Marissa reached out to Oso to help create content that captures the culture of Barrio Logan and could be used for the tour.
results
With the help of neighborhood businesses and leaders such as Salud, Por Vida Cafe and Border X Brewing, we were able to create a tour of Barrio Logan that led to their 2017 California Cultural District Designation. Read more about it at: https://www.caculturaldistricts.org/barrio-logan