TWILIO
Content Creation
Client Background Info:
Once a year Twilio hosts their customer and developer conference known as SIGNAL. Developers from around the world come together to connect, sharpen their tools and learn from top industry leaders, such as Google and Microsoft to Stripe and Lyft. Twilio came to us to create content to increase their brand visibility for SIGNAL, and also redefine what it means to be a “real” developer.
Challenges:
Twilio was looking for new ways to raise brand awareness leading up to the conference. More importantly, they wanted to show the life of the modern-day developer and break some of the stigmas that are associated with everyday “Dev Life”. One of their main goals was to encourage creativity amongst fellow developers.
Video:
Results:
Partnering with our friends at Fifty Square Feet Productions we were able to create an online talk show series called, “Hacking The Net with Spencer De Jesus”. This comedic 10 episode series follows Spencer as he interviews top developers from the biggest tech companies in the world such as Twitch and Google. Through each interview, Spencer learns what it takes to be a top-notch developer.