Labor of love
Social Media Strategy
Client Background Info:
Stewart Gill, former VP of Exos was selected to be a contestant on the new Fox dating show, “Labor of love” which aired summer of 2020. It was an 8-week process resulting in a second-place finish. Knowing he would gain new visibility through the show he wanted to brand himself as an influencer to leverage his new audience to increase brand awareness for his new business ventures, Magna Carta and Evolutions app.
Challenges:
New to the Influencer space, Stewart’s online presence lacked cohesive branding, content, and a clear SM strategy. Weeks from his national television debut, he reached out for a content strategy to capture and retain the new audience discovering him through the show. Stewart wished to convey his entrepreneurial and motivational messaging through his online brand.
Solutions:
Mid-quarantine, we hopped on a zoom call with Stewart to define his brand. We established a social and branding strategy allowing Stewart to incorporate Entrepreneurship, Motivation, Financial literacy, and the Black Experience into his online presence. We created branded content around the airing of each episode to capture new viewers and increase engagement.
Results:
Growth from 1200 followers to 10K+ in 8 weeks. We created a post-episode IG live show that proved to be a massive success––we began to incorporate fellow contestants from the TV show to recap with Stewart after each episode.